PSG ✕ NIKE ✕ JORDAN
PSG ✕ NIKE ✕ JORDANMORE THAN BEFORE

We took part in the design of a store in the center of Paris

Our task was to digitally recreate a new collection using photoscans of brand ambassadors. This endeavor was conducted in close collaboration with the brand's design department

The materials obtained during the project were effectively utilized in the design of the main Nike Store in Paris. Additionally, they were incorporated into the advertising campaign for the new collection across various social media platforms

https://images.ctfassets.net/j9w5jorhjpk1/5vL0VoS3gSRfMAjkDKEiim/07ee8e19dba6f9ed31931930ecfa180b/unknown-go5roeeulo.jpeghttps://images.ctfassets.net/j9w5jorhjpk1/1XAlKmd3C9shuLFXA2mPVF/17a34a42228ad2541123922d79336b31/unknown-0kl4e9n01m.jpeghttps://images.ctfassets.net/j9w5jorhjpk1/3DZCxdMDC32neCoCwYxw6a/d135e002f7435f039ee0cbb4733bcba9/unknown-1tw84bz8w7.jpeghttps://images.ctfassets.net/j9w5jorhjpk1/3ykIamAzTs5QOg1y4bUx5C/ee8060379c50377e7c78f45f05f173a2/unknown-ascpy1iiup.jpeghttps://images.ctfassets.net/j9w5jorhjpk1/2mSXE5h49mhgTbwftNRJRG/d782be4aac8ee30d21e1c3f5af9e4840/unknown-jncys5nb1p.jpeghttps://images.ctfassets.net/j9w5jorhjpk1/2YPGkGUSrfhkAA5rnRqdtJ/ff01e66a8bbc48369c5660174948c2f6/unknown-ea844osx00.jpeg
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https://images.ctfassets.net/j9w5jorhjpk1/4PvN675GRM65nNQ1g228tG/eb5452b1e630bf44aa60b47f3728da56/unknown-v06r7r9vj3.jpghttps://images.ctfassets.net/j9w5jorhjpk1/1iPkrGTKxrgytDpxSdV78t/0b5fe31d31b275ee0396d0943701406b/unknown-kexu4137lq.jpg
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Creative direction|yardagency

Creative direction|brawhaus

3D clothing & Texturing|thedigitalmary, rendooo_labloooooooch.k, filature.studio

3D animation|thds__, arthurpalluy

PS editing|@200vues

Filature Producer|@michelinthemiddle

Mbappe video |@jeyjomie

Video editing|maxime_decillia

Color grading|ginsengmiel

Sound design|mattx13xsch

https://images.ctfassets.net/j9w5jorhjpk1/4JVyiEZqf70Vju0b4JxZ3D/7e56027fb3935c519a7ab6a7464e2abe/psg-x-nike-x-jordan-01.jpg

ART DIRECTION ⚡️ FASHION

THE DIGITAL MARY